Rabat, October 30, 2025 – The Europe Today: Morocco is expected to attract 18 million tourists by the end of 2025, according to a new report on public institutions and enterprises released by the Ministry of Economy and Finance this week in conjunction with the 2026 Finance Bill.
The report attributes the projected rise in arrivals to enhanced air connectivity, targeted promotion campaigns, and continued implementation of the 2023–2026 tourism roadmap. These initiatives aim to strengthen Morocco’s global tourism presence and diversify its visitor base.
The document also outlines three-year investment plans projecting a budget of MAD 2.5 billion ($270.92 million) in 2026. The Moroccan National Tourism Office (ONMT) has already achieved MAD 500 million ($54.18 million) in investments out of a planned MAD 2 billion ($216.73 million), representing an implementation rate of 60%.
Looking ahead, ONMT intends to expand air routes, enhance partnerships with tour operators, and collaborate with online travel agencies to further consolidate Morocco’s tourism growth. These measures are designed to boost the country’s international visibility and position Morocco as a leading global destination.
Earlier this month, the Ministry of Tourism announced that Morocco had already welcomed 15 million visitors by the end of September 2025, marking a 14% increase compared to the same period last year. In September alone, 1.4 million tourists arrived in the country — a 9% year-on-year rise.
Morocco recorded 17.4 million tourist arrivals in 2024, and the government remains committed to its ambitious goal of 26 million visitors by 2030, in line with the national tourism development strategy.
