Hanoi, January 24, 2026 – The Europe Today: French magazine Vogue has recognised Việt Nam as one of Asia’s top travel destinations for 2026, highlighting the country’s unique blend of breathtaking landscapes, rich culture, and contemporary vibrancy.
According to Vogue, Việt Nam offers travellers diverse experiences, from the fast-paced energy of major cities to pristine beaches framed by lush tropical forests. The magazine praised the country’s harmonious beauty, combining long-standing cultural traditions with spectacular natural scenery, creating an authentic and enduring charm.
Following the COVID-19 pandemic, Việt Nam’s tourism industry has rebounded strongly, establishing the country as one of Asia’s most appealing destinations. Each city contributes its own character to the national landscape: the capital Hà Nội enchants visitors with its historic architecture, vibrant cultural scene, and lively nightlife; Huế, the former imperial capital and a UNESCO World Cultural Heritage site, captivates with its citadel, royal tombs, landscaped gardens, and refined imperial cuisine; while Hồ Chí Minh City represents a modern, dynamic metropolis with bustling neighbourhoods, skyscrapers, nightlife, and an emerging culinary scene.
Beyond the urban centres, Việt Nam’s natural beauty takes centre stage. Ninh Bình is known for its limestone mountains, rivers, rice fields, lotus ponds, and ancient temples, offering a surreal landscape for exploration. Sa Pa, in the northern highlands, impresses with terraced rice fields, trekking routes, shaded forests, waterfalls, and misty vistas. Central Việt Nam’s Phong Nha – Kẻ Bàng National Park features one of the world’s largest cave systems, primeval forests, and underground rivers, making it a hub for adventure and eco-tourism.
Việtnam’s extensive coastline, stretching over 3,200 km, offers a mix of natural and leisure experiences. Hạ Long Bay, with its jade-green waters and towering limestone formations, remains a globally recognised natural wonder. Côn Đảo retains its tranquil, unspoilt beauty with a rich national park ecosystem, while Phú Quốc combines white sandy beaches, clear waters, luxury resorts, and modern entertainment complexes, providing an ideal retreat for relaxation.
With its combination of history, culture, natural scenery, and contemporary energy, Việt Nam continues to attract travellers seeking both adventure and serenity, solidifying its place among Asia’s most compelling destinations.
