Beijing, March 30, 2026 – The Europe Today: Chinese electric vehicle giant BYD Company has expressed strong confidence in significantly expanding its international presence, targeting up to 1.5 million vehicle sales overseas by 2026, according to sources familiar with the company’s post-earnings briefing.
The company told analysts it is “highly confident” of meeting — or potentially exceeding — its overseas sales target, signaling an aggressive push into global markets despite intensifying competition and mounting domestic challenges, media reports said.
BYD Company also indicated that international markets could eventually contribute around half of its total business, highlighting a strategic long-term shift toward global expansion. The automaker had previously set an export goal of 1.3 million vehicles for the current year, with earlier internal projections suggesting ambitions of up to 1.6 million units.
Overseas sales have already shown robust growth, accounting for 22.7% of total deliveries last year and continuing to rise in early 2026, reflecting strong international demand for its electric vehicles.
To support this expansion, the company is strengthening its global footprint through localized manufacturing, with new production facilities in Europe and Indonesia expected to begin mass production in the coming months.
Despite strong international momentum, the company continues to face pressure in its domestic market, where price wars and softer demand have weighed on profitability. It reported a larger-than-expected decline in profits for 2025.
Company executives emphasized a strategic pivot away from aggressive price competition, focusing instead on technological innovation, product development, and increased investment in research and development.
Meanwhile, China’s broader automotive sector is coming under tighter regulatory scrutiny, as authorities move to curb below-cost pricing and intensifying price competition across the industry.
