Hanoi, August 11, 2024, The Europe Today: The 2024 Hưng Yên Longan Festival Week, featuring 50 booths, was officially inaugurated on the evening of August 9 in Văn Giang District, Hưng Yên Province. Organized by the People’s Committee of Hưng Yên Province, the festival showcases fresh longans and unique products from local cooperatives and farms, with the aim of introducing the renowned Hưng Yên longan and other regional specialties to both domestic and international consumers. The event will run from August 9 to 11.
Vũ Quang Thắng, Director of Hưng Yên Province’s Department of Industry and Trade, emphasized that the festival is an important initiative to promote and affirm the quality of Hưng Yên longan, as well as the province’s agricultural products. He highlighted that Hưng Yên currently has over 4,600 hectares dedicated to longan cultivation, with more than 30 percent of this area adhering to VietGAP and GlobalGAP standards, yielding over 40,000 tonnes annually.
The festival offers an opportunity for cooperatives, farms, producers, and businesses in the province to showcase their products, gather consumer feedback, and enhance product quality. This includes innovations in packaging and diversification of processed products to meet evolving market demands.
Thắng noted that many longan products from cooperatives and collaborative groups in Hưng Yên have been recognized as OCOP (One Commune, One Product) items. To further improve agricultural quality, particularly that of fresh longans, the province has introduced various policies and developed clean agricultural models in line with VietGAP, GlobalGAP, and organic practices.
Hưng Yên longans are currently distributed through various channels, including gifts, supermarkets, clean fruit stores, and markets in major cities like Hà Nội, Hải Phòng, and Hồ Chí Minh City, with exports to several countries. The province has also directed relevant sectors to organize fairs, trade promotion activities, and expand the fresh longan market to other localities and abroad.
In recent years, the province has also embraced e-commerce, collaborating with platforms such as Voso, Lazada, Shopee, Sendo, ViettelPost, and VNPTPost to bring Hưng Yên longan products to a wider audience, both domestically and internationally.
