Wuhan, October 13, 2024 – The Europe Today: Central China’s Hubei Province secured 50 cultural tourism projects with a total contract value of 51 billion yuan (approximately 7.2 billion U.S. dollars) during an international travel agents conference held on Sunday. The event marks a significant boost to the province’s efforts to revitalize its inbound tourism sector.
The conference, attended by travel agents from major domestic resort cities and nearly 30 countries and regions, along with key domestic tourism leaders, aimed to position Hubei as a world-class tourist destination. A total of 17 city-level regions across the province signed contracts for the 50 projects, with an estimated total investment of 59.5 billion yuan.
In addition to the investment deals, Hubei launched five new boutique routes designed for international travelers, highlighting its renowned sites such as the Shennongjia World Heritage Site, Wudang Mountain, and the Three Gorges.
Themed “Developing Cross-Border Tourism and Enhancing Mutual Learning Among Civilizations,” the 2024 global travel agents conference was organized by Hubei’s provincial culture and tourism department and the municipal government of Shiyan City. The event attracted more than 300 participants, underscoring the province’s commitment to becoming a premier destination for international tourists.
