Prague, August 21, 2025 — The Europe Today: Czechia has introduced a new national logo — a simplified white lion on a red background — aimed at unifying the visual style of all state institutions. The emblem, designed by Studio Najbrt, modernizes the historic heraldic lion while preserving its traditional strength and “fighting spirit.”
The initiative comes after years of debate in the Czech design community. “It had been a major topic of discussion among designers for years, but it never materialized — until now,” said Aleš Najbrt, founder of Studio Najbrt. “We could see the fragmentation among ministries and state organizations, each using its own logo, which didn’t make sense if you want to represent the state as a whole. We also looked at positive examples from abroad, such as Canada and the United Kingdom, where standardized governmental branding already exists.”
The project, led by designer Jakub Spurný, was based on heraldist Jiří Louda’s small coat of arms but simplified to ensure clarity even at small scales. The new lion features sharpened claws, a visible tongue, and an enlarged crown, emphasizing both tradition and dynamism. Alongside the logo, typographer Tomáš Brousil created a custom typeface that blends classical forms with a contemporary feel.
Officials say the unified identity will gradually appear across government communications, from business cards and letterheads to ministry buildings, trade fairs, websites, and promotional materials. “This isn’t a revolution,” Najbrt emphasized. “We’re working with a symbol everyone already knows. By applying it consistently, the brand can build recognition abroad and foster pride and confidence at home.”
Public response has so far been cautiously positive. A survey by NMS Market Research rated the new emblem with an average “two minus” — equivalent to a B- in the Czech school system. While opinions may evolve, the government hopes the new lion will become a familiar, unifying emblem — not only on official documents but also in the minds of citizens and international partners alike.
