Rabat, September 17, 2025 — The Europe Today: Morocco’s Minister of Tourism Fatim-Zahra Ammor on Tuesday highlighted the country’s strong tourism performance, stressing that Morocco is increasingly becoming a destination that travelers plan for well in advance.
Speaking at a meeting with members of the National Tourism Confederation (CNT), Ammor noted that 33 percent of tourists now book their trips between two weeks and one month before departure, compared to 21 percent in 2019. “This confirms Morocco’s position as a carefully planned destination,” she said.
She added that the average length of stay has stabilized at around seven days, consistent with Morocco’s proximity to key markets. The minister also reported that tourism revenues increased by 13 percent, reaching MAD 67 billion by the end of July. Domestic tourism rose by 8 percent in the same period, while Moroccan departures abroad fell by 25 percent compared to 2024 — a trend she said reflects the growing preference of Moroccans to spend holidays at home.
Hamid Bentahar, President of the CNT, urged stronger public-private cooperation to sustain the sector’s positive trajectory, noting that the confederation recorded highly encouraging results during the summer season.
According to official data, Morocco welcomed 13.5 million tourists by the end of August, a 15 percent increase compared to the same period last year. The summer months of July and August alone saw record arrivals of 4.6 million visitors, including three million Moroccans living abroad (MREs), marking a 13 percent year-on-year rise.
A ministry statement underlined that this performance underscores both the strong attachment of MREs to their homeland and Morocco’s growing global appeal. It also dismissed rumors circulating on social media that only a few thousand Moroccans had chosen the country as a summer destination, stressing that the latest figures reaffirm the effectiveness of the 2023–2026 Tourism Roadmap.
The roadmap focuses on strengthening air connectivity and expanding tourism offerings through incentives for investment in accommodation and entertainment. The ministry emphasized that Morocco’s performance is particularly notable given that global tourism growth is forecast to remain below 5 percent in 2025, according to the World Tourism Organization.
Morocco attracted a record 17.4 million visitors in 2024, surpassing initial forecasts, and aims to reach 26 million arrivals by 2030. With its latest performance, the kingdom has overtaken Egypt in terms of tourist arrivals, consolidating its position as one of the region’s leading travel destinations.
