New York, January 08, 2024, The Europe Today: Apple announced on Monday that its Vision Pro device, designed to capture the augmented reality (AR) headset market, will be available in the United States starting February 2. This high-stakes move comes several months after its initial launch and puts Apple in direct competition with Meta Platforms, the parent company of Facebook.
The Vision Pro, Apple’s most expensive venture since the iPhone’s debut, starts at $3,499, over three times the cost of Meta’s priciest headset. Pre-orders for the device open on January 19 at 5 am PST.
Powered by a new chip called R1, the headset aims to process information from sensors in an impressively short timeframe. Notably, the Vision Pro must be connected to a power source at all times, with Apple addressing the weight concern by incorporating an external battery that can run for up to 2 hours.
This move places Apple in a crowded market, testing consumer interest against other AR devices. The company’s foray into this space has also heightened its rivalry with Meta, known for clashes over issues like user privacy and control of developer platforms.