Helsinki, March 3, 2026 – The Europe Today: Finnish consumers ordered more from online stores than ever before in 2025, receiving an average of 15 parcels per adult during the year, according to the newly launched Parcel Index published on Monday by Digital Commerce Finland (DCF).
In a press release, DCF reported that a total of 69.3 million e-commerce parcels were delivered in Finland in 2025. This represents an increase of 8.4 million parcels compared to the previous year, marking a year-on-year growth of 13.8 percent.
Domestic Online Shopping Surges
One of the most significant trends highlighted in the report was the stronger growth in domestic online purchases compared to foreign orders. Parcel volumes from Finnish online retailers rose by 22.2 percent in 2025, while parcels ordered from abroad increased by 4.4 percent.
DCF attributed the sharp rise in domestic parcel volumes partly to the growing popularity of circular-economy platforms and peer-to-peer marketplaces, where consumers increasingly buy and sell second-hand goods.
Finnish Retailers Expand International Reach
The report also pointed to expanding international activity among Finnish online retailers. In 2025, Finnish e-commerce businesses shipped nearly 1.7 million parcels to customers abroad, a 20.6 percent increase from the previous year.
According to DCF, this growth indicates that domestic online retailers have made notable progress in internationalisation efforts.
“We have long seen more and more of our online retailers investing in international growth. Now it is clearly visible in the latest parcel statistics,” said Mirva Sandström, Digital Commerce Director at DCF.
Continued Market Expansion
The Parcel Index shows that Finland’s e-commerce parcel market has maintained steady expansion in recent years. The 2025 growth followed a 14.4 percent increase recorded between 2023 and 2024.
The index, published for the first time by DCF and implemented by Swedish research institute HUI Research, was commissioned in cooperation with major logistics companies operating in Finland.
Published twice annually, the Parcel Index aims to provide reliable data on the size and development of Finland’s online retail parcel market, offering insights into consumer behaviour and market trends.
