Hanoi, October 6, 2025 – The Europe Today: Việtnam welcomed more than 15.4 million international visitors in the first nine months of 2025, marking a 21.5 per cent increase compared to the same period last year, according to the latest report by the National Statistics Office under the Ministry of Finance.
In September alone, approximately 1.5 million foreign arrivals were recorded — a 9.6 per cent decrease from August, but still representing a 19.5 per cent year-on-year increase, underscoring the sustained recovery and growth momentum of Việt Nam’s tourism sector.
Tourism and related services continued to be a bright spot for the national economy. Revenue from accommodation and food services in the nine-month period was estimated at VNĐ624.4 trillion (nearly US$23.7 billion), up 14.8 per cent year-on-year. The beach city of Đà Nẵng led the country with an 18.1 per cent rise, followed by Hồ Chí Minh City (up 18 per cent), Cần Thơ (14.2 per cent), Hải Phòng (12 per cent), and Hà Nội (11.9 per cent).
The thriving tourism market also boosted the travel service sector, which generated an estimated VNĐ69.6 trillion in revenue, reflecting a 20.5 per cent increase compared to the same period in 2024.
Officials attributed the strong performance to the government’s and local authorities’ targeted efforts to stimulate demand, develop new tourism products, and promote Việt Nam as a safe, attractive, and dynamic destination. Facilitating factors included eased visa policies, enhanced international promotion campaigns, and celebrations marking major national holidays.
Air travel remained the dominant mode of entry, with 13.1 million visitors arriving by air — accounting for 85.2 per cent of total foreign arrivals and up 21.9 per cent year-on-year. Land arrivals reached 2.1 million (up 19.4 per cent), while sea arrivals totalled 190,600 (up 15.1 per cent).
Asia remained Việt Nam’s largest source market with over 12.2 million visitors (up 20.9 per cent), followed by Europe with 1.9 million (up 34.9 per cent), the Americas with 800,000 (up 8.5 per cent), Oceania with 445,000 (up 13.7 per cent), and Africa with 40,700 (up 4.7 per cent).
The top five source markets were China, the Republic of Korea, Taiwan (China), the United States, and Japan, with China leading at nearly 3.9 million visitors. Several emerging markets also saw remarkable growth, including Russia (up 273 per cent), the Philippines (up 192.2 per cent), Cambodia (up 150.4 per cent), Poland (up 146 per cent), and India (up 142.9 per cent).
According to Phạm Văn Thủy, Deputy Director-General of the Việt Nam National Authority of Tourism (VNAT), the country aims to welcome 25 million international visitors by the end of 2025.
“To attract foreign tourists, Việt Nam must develop products that meet their expectations. International visitors are often drawn to the country’s cuisine, natural landscapes, beaches, and climate — all of which are existing strengths of Vietnamese tourism,” Thủy said.
He emphasized the need for Việt Nam to redefine its tourism brand identity in alignment with global market demand. “Once new and appealing products are developed, relevant agencies and businesses should work closely to strengthen promotion and marketing activities to draw more visitors,” he added.
With the peak tourism season typically running from October to April, VNAT has planned a series of promotion programmes in cooperation with local tourism agencies and enterprises targeting key international markets through the end of 2025.
“With the support of Vietnamese embassies abroad, these promotional campaigns will help build travellers’ confidence in Việt Nam as a safe, secure, and welcoming destination offering a wide range of authentic experiences,” Thủy affirmed.
