Rabat, June 10, 2026 – The Europe Today: Morocco has climbed to 22nd place worldwide in international tourist arrivals in 2025 after receiving 19.8 million visitors, according to the latest World Tourism Barometer issued by the UN Tourism and cited by Morocco’s Ministry of Tourism, Handicrafts, and Social and Solidarity Economy.
The achievement marks a significant improvement in the Kingdom’s global tourism standing. Morocco advanced three positions compared with the previous year and gained 12 places relative to 2019, a benchmark year widely used to assess tourism recovery and growth worldwide.
The country also strengthened its performance in tourism revenues, rising to 31st place globally from 32nd. Tourism earnings reached $14.8 billion in 2025, reflecting stronger demand and increased spending by international visitors.
Officials attributed the positive results to reforms implemented under Morocco’s national tourism roadmap launched in 2023. The strategy focuses on expanding air connectivity, increasing accommodation capacity, diversifying tourism destinations, enhancing service quality, and developing professional skills across the tourism sector.
Early indicators for 2026 suggest that the upward trend is continuing. During the first quarter of the year, Morocco recorded nearly 7 percent growth in international tourist arrivals, significantly outperforming the global average growth rate of 2 percent reported by UN Tourism.
Morocco’s Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Fatim-Zahra Ammor, said the results reflect the long-term vision of Mohammed VI for the development of the tourism sector.
She noted that the current momentum supports Morocco’s efforts to further strengthen its position among the world’s leading tourism destinations by 2030, while contributing to economic growth, job creation, and sustainable development.
The latest rankings underscore Morocco’s growing appeal as an international travel destination and highlight the effectiveness of ongoing measures aimed at enhancing the competitiveness and attractiveness of the Kingdom’s tourism industry.
