Jakarta, March 5, 2025 – The Europe Today: Indonesia’s Minister of Communication and Digital Affairs, Meutya Hafid, has emphasized the importance of aligning the digitization of micro, small, and medium enterprises (MSMEs) with intellectual property (IP) protection to optimize national creativity.
“We must showcase the appeal of our local creative works. Protecting IP rights is not limited to legal aspects but is our way of appreciating the creativity of national talents. I want to see more Indonesian MSME products attracting global attention,” she said.
Hafid made this statement on Tuesday after receiving a visit from the special presidential envoy for MSMEs, creative economy, and digital affairs, Ahmad Ridha Sabana, at her office in Jakarta.
She affirmed that the government remains focused on assisting local MSMEs in adopting digital technology, noting that 50 percent of MSMEs have experienced a significant increase in turnover by marketing their products on e-commerce platforms.
“If the digitization rate among MSMEs rises to 70 percent, our national economy will flourish. At the Ministry of Communication and Digital Affairs, we are fully prepared to support this digitization initiative through a variety of training sessions and programs,” she stated.
In light of this, the minister encouraged Indonesian MSME actors to maximize the use of social media to expand their market reach.
Meanwhile, Sabana highlighted that 80 percent of the IP rights in Indonesia’s creative economy sector have been registered by foreign entities.
This has made it difficult for Indonesian creative economic businesses, particularly those operating in Java and Bali, to market their products effectively.
“It is our shared responsibility to overcome this challenge. We want all MSMEs to have their IP rights guaranteed so that they can focus on their work and growth,” he said.
